Indomaret Adakan Pelatihan Kewirausahaan Mandiri UMKM Kota Bekasi
Kota Bekasi – Pemerintah Kota Bekasi melalui Dinas Koperasi Usaha Mikro Kecil dan Menengah beserta Dinas Perdagangan dan Perindustrian bekerja sama dengan PT. Indomarco Prismatama ( Indomaret) mengadakan Pelatihan Kewirausahaan Mandiri kepada Pelaku UMKM di Aula Nonon Sonthanie, Gd. 10 lantai Kantor Wali Kota Bekasi.
Acara dengan tema ” Strategi UMKM Bertahan di Masa Pandemi COVID-19 ” bertujuan untuk memberikan pelatihan kepada para pelaku usaha membuat “produk”nya lebih menarik ditambah lagi dengan beberapa strategi pemasaran produk.
Sebanyak 100 Pelaku Usaha yang diundang merupakan Daftar Binaan Pemerintah yang telah terdaftar di Dinas Koperasi UMKM dan Dinas Perindustrian dan Perdagangan Kota Bekasi.
Hadir pada acara tersebut Sekretaris Daerah Kota Bekasi, Kepala Dinas UMKM Kota Bekasi, Kepala Disdagperin Kota Bekasi, dan Perwakilan Branch Manager PT. INDOMARCO PRISMATAMA.
Rodi selaku Perwakilan Branch Manager Cabang Purwakarta memberikan sambutan tentang maksud diadakannya pelatihan kewirausahaan UMKM.
” Salah satu kesuksesan produk adalah packaging / Kemasan yang baik karena menjadi nilai tambah untuk bersaing dengan produk lainnya, kami dari Indomaret mengadakan program pelatihan agar bisa memberikan informasi dan wawasan tambahan tentang inovasi produk “.
Selanjutnya, pada kesempatan yang sama Sekretaris Daerah Kota Bekasi, Reni Hendrawati memberikan semangat dan motivasi kepada para pelaku UMKM untuk terus Konsisten dan Inovasi didalam persaingan yang semakin ketat.
“Saya meminta keseriusan dan ketekunan dalam membuat inovasi produk sehingga bisa dapat lebih bersaing dengan produk luar daerah lainnya ”
Sekda pun berharap dengan adanya pelatihan ini, para dinas Terkait terus melakukan monitoring terhadap para pelaku usaha dengan hasil evaluasi agar Pemkot Bekasi bisa melihat sejauh mana perkembangan UMKM yang ada di Kota Bekasi.(Khr)
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